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My Story
I'm Emmie, the heart behind Cupcakery by Emmie!
My love for baking started at a very young age. I grew up in a home where the kitchen was always filled with the warmth of homemade treats and the joy of sharing food with family and friends. Baking quickly became more than just a hobby — it became my creative outlet, my passion, and my happy place. In 2018, at just 15 years old, I decided to turn that passion into something bigger, and Cupcakery by Emmie was born. As a self-taught baker, every cupcake, cake, and sweet treat I create is made with heart, dedication, and a lot of love.
I truly believe in the saying, "Love what you do and you’ll never work a day in your life." That’s exactly how I feel every time I step into the kitchen — excited, inspired, and grateful.
At Cupcakery by Emmie, it’s not just about baking; it’s about making moments sweeter, celebrations brighter, and memories a little more delicious. Whether it’s a custom order for a special occasion or a simple treat ‘just because,’ each bake is crafted with care, creativity, and the freshest ingredients.
Thank you for being part of my journey — I can't wait to bake something special for you!
Meet the Team
At Cupcakery by Emmie, our team is dedicated to delivering the best cupcakes and customer experience. The business is proudly owned by Marli Engelbrecht, who has been leading the company for 8 years with passion and creativity. Kyla Smit, our Marketing Manager, ensures that our brand shines and reaches the right audience, while Ronelda Engelbrecht, our Financial Manager, keeps everything running smoothly behind the scenes. Together, we work as a close-knit team to bring joy and deliciousness to every cupcake we create!